Market Research Logo

German Buyers' Attitudes Toward the Internet of Things: Is the Market Ready for Takeoff?

German Buyers' Attitudes Toward the Internet of Things: Is the Market Ready for Takeoff?

This IDC study analyzes the perceptions and attitudes of German organizations regarding the Internet of Things (IoT). The insights of IT and line-of-business (LOB) decision makers are based on the results in Germany of IDC's worldwide IoT survey. It also focuses on the IoT awareness of German decision makers, IoT use cases, and investment plans as well as adoption drivers and barriers. Furthermore, detailed information about budget allocation as well as the perception and selection of IoT vendors by ICT buyers are provided.

"IoT awareness is strong among German organizations. However, some decision makers still struggle to truly understand the concept of IoT and its potential benefits for their companies as a whole," said Mark Alexander Schulte, consultant, IDC Germany. "We believe that the IoT market in Germany will grow significantly in the coming years. However, vendors will need to address hurdles such as financing and data security in their market approach to benefit from this development."

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Internet of Things (IoT)
Respondent Demographics
Situation Overview
IoT Awareness among German Organizations
Planned and Implemented IoT Solutions
IoT Adoption Drivers and Inhibitors
Budget Allocation for IoT Solutions
Perception of Vendors within the IoT Ecosystem
Future Outlook
Essential Guidance
Advice for IT Vendors
Learn More
Related Research
Figure: Components of the Internet of Things
Figure: Survey Sample by Industry Sector
Figure: Survey Sample by Organization Size
Figure: Survey Sample by Hierarchy Level of Respondents
Figure: Survey Sample by Respondent Function
Figure: IoT Awareness
Figure: Degree of Familiarity with the IoT Concept
Figure: IoT Deployment Plans
Figure: Number of Deployed and Planned Connected Endpoints
Figure: Types of Connected Endpoints (Deployed and Planned)
Figure: Frequency of Communication (Excerpt)
Figure: Objectives of Data Analytics
Figure: Top Driver for IoT Investments
Figure: Major Obstacles Hindering IoT Deployments in the Next Two Years
Figure: Budget Allocation for IoT (or M2M) Solutions in 2014
Figure: IoT Budget Holders
Figure: The Role of IoT in Vendor Communications
Figure: Perceived Future Leaders in the IoT Market
Figure: Most Important Selection Criteria for IoT Vendors
Figure: Impact of IoT on Business Models
Figure: Where IoT Will Take Off First

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report