German Buyers' Attitudes Toward the Internet of Things: Is the Market Ready for Takeoff?
This IDC study analyzes the perceptions and attitudes of German organizations regarding the Internet of Things (IoT). The insights of IT and line-of-business (LOB) decision makers are based on the results in Germany of IDC's worldwide IoT survey. It also focuses on the IoT awareness of German decision makers, IoT use cases, and investment plans as well as adoption drivers and barriers. Furthermore, detailed information about budget allocation as well as the perception and selection of IoT vendors by ICT buyers are provided.
"IoT awareness is strong among German organizations. However, some decision makers still struggle to truly understand the concept of IoT and its potential benefits for their companies as a whole," said Mark Alexander Schulte, consultant, IDC Germany. "We believe that the IoT market in Germany will grow significantly in the coming years. However, vendors will need to address hurdles such as financing and data security in their market approach to benefit from this development."
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