Future of Customer and Consumer Vendor Profile: Quadient Customer Journey Mapping — Better Understanding the Customer
This IDC Vendor Profile examines the customer journey orchestration products and strategy of Quadient, a public company that provides a multitude of solutions focused on customer engagement including physical engagement through mail, the automation of business processes around documents, and customer experience management (CXM). Quadient has shifted from its original roots in mailing technology and services as channels have changed for both companies and customers. Today, Quadient's clients use the company's technologies and solutions to build and strengthen multichannel relationships with customers including mapping and understanding the customer journey. This IDC Vendor Profile reviews how the Quadient Customer Journey Mapping tool better understands and orchestrates the customer journey.
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