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The Evolving VAS Market in Nigeria

The Evolving VAS Market in Nigeria

In this Insight, IDC looks at the current state of VAS in Nigeria, the evolution of the VAS ecosystem, and the key drivers and challenges affecting the VAS market. IDC also provides key strategic guidance to stakeholders in the ecosystem.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Growth Drivers for VAS in Nigeria
Decline in ARPU
Smartphone Explosion with Cheaper Models
Market Differentiation
Improved Network Infrastructure
Inhibitors to VAS in Nigeria
Poor User Experience
Biased Revenue Sharing Model
VAS Promotions and Unauthorized Activations
Future Outlook
Essential Guidance
Differentiating Through Analytics and Segmentation
Developing Local Content
Reevaluating Pricing and Profit Sharing Models
Increasing Support in Market Development

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