Evolution of the Virtual Sales Rep: Taking Buyer Experience to the Next Level
This IDC Insight explores the early trend of the extremely automated "virtual" sales rep — the new role evolving to meet the expectations of today's self-sufficient buyer for high-service levels. This emerging hybrid of marketing and sales with a healthy amount of customer service thrown in is a far cry from the historical "me and my quota" sales rep. IDC provides guidance to both the CMO and the CIO who have critical roles equipping this team for success. To sensitively engage with customers, virtual sales reps must be provisioned with data, technology, and an unprecedented level of sophisticated and nuanced content.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook