European MVNOs: Sub-Brands and Customer Segmentation

European MVNOs: Sub-Brands and Customer Segmentation

This IDC Market Perspective focuses on the current state of the mobile virtual network operator (MVNO) market in Europe. It analyzes the strategies of MVNOs and the approaches mobile network operators (MNOs) are taking to MVNO partners. It provides a forecast of MVNOs' share of mobile subscribers across Western Europe. The study also presents the key MVNO market trends and examines the challenges and competitive dynamics to watch in 2020 and beyond."MVNOs are at the forefront of innovation and transformation in Europe, with business models set up for emerging technologies and 5G networks that will enable them to offer targeted digital services." — Senior Research Analyst Dusanka Radonicic, Telecommunications and Networking, IDC Europe

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Industry Dynamics
The Mobile Market in Western Europe
Market Strategies
MVNO Operational Model Variations
Branded Reseller
Light MVNO
Scenarios/Use Cases
Addressing Niche Markets
Potential in Fixed-Mobile Convergence
5G Opportunities for MVNOs
Launching Mobile Wallets and Payment Solutions
An Operator Perspective on MVNOs
Future Outlook
Advice for Service ProviderS
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