Dreamforce: A Case Study on Premier Customer Event Execution

Dreamforce: A Case Study on Premier Customer Event Execution

This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of successful modern events and provides actionable insights for event marketing practitioners.Even in this digital era, technology companies continue to grow their event budgets. However, today's successful events are much different from the past. The information documented in this case study is a result of IDC's interviews with Salesforce's Julie Liegl, senior vice president, Strategic Events.

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IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
What Makes a Modern Event Successful?
What Is Dreamforce?
Characteristic Number 1: Immersive Experiences at Dreamforce
Characteristic Number2: Connecting People at Dreamforce
Events Within the Event
Utilizing Social and Community
Characteristic Number 3: Streamlining the Decision Journey at Dreamforce
Characteristic Number 4: Inspiring and Motivating Attendees at Dreamforce
Essential Guidance
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