Dreamforce: A Case Study on Premier Customer Event Execution
This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of successful modern events and provides actionable insights for event marketing practitioners.Even in this digital era, technology companies continue to grow their event budgets. However, today's successful events are much different from the past. The information documented in this case study is a result of IDC's interviews with Salesforce's Julie Liegl, senior vice president, Strategic Events.
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