How Does Data Culture Drive Enterprise Intelligence?

How Does Data Culture Drive Enterprise Intelligence?

This IDC Perspective discusses how enterprise intelligence not only requires a technology foundation but also needs a culture around becoming data driven in decision making. This document defines data culture, identifies the attributes of data culture, and helps organizations improve enterprise intelligence by building a strong data culture."Organizations have to make a concerted effort to improve data culture or will run the risk of not being able to leverage investments that they have made in technology," according to Chandana Gopal, research director, Future of Intelligence. "Data culture has many attributes — both visible and invisible — and an improvement in those attributes generates business value and improved business outcomes."

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
What Is Data Culture?
The Elements of Data Culture
Why Does Data Culture Matter?
Advice for the Technology Buyer
Identify Gaps in Your Data Culture
Incremental Benefits to Investing in Data Culture
Mindset Changes Can Make a Big Difference
Executives Have a Big Impact
Look for New Metrics to Measure Business Outcomes
Learn More
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