Using Digital Transformation Levers to Shift Customer Values and Behaviors

Using Digital Transformation Levers to Shift Customer Values and Behaviors

This IDC Perspective introduces the concept of digital transformation "levers" that can help ensure uptake and use of digitally enabled products, services, and experiences. The levers are strategies and tactics that harness emerging and ongoing shifts in what people value and the behaviors they adopt to realize those values. This document is intended to help IT and LOB executives understand how to identify potential behavioral and value-driven shifts in their business ecosystems and use them to help drive digital transformation initiatives."The secret to finding or creating DX levers is to pivot from thinking about how to digitally enable products and services to how to digitally enable customers' lives as their wants and needs are shifting," says Marc Strohlein, adjunct research advisor with IDC's Research Network. "In this view, customers are essentially 'bundles' of values and behaviors that are subject to change because of those forces."

Please Note: Extended description available upon request.