Consumer Market Model Insights: Growth in Streaming and Social Media Users Underscores Changes in the Video Market
This IDC Market Perspective examines opportunities in the consumer video services market by highlighting growth rates of user bases for streaming video and social media as published in IDC's Consumer Market Model. "Despite much transformation already taking place in the consumer digital entertainment market, IDC's Consumer Market Model sheds light on notable growth still to come in key segments, including streaming video and social media," says Greg Ireland, research director at IDC's Consumer Digital Transformation and Multiscreen Video. "As streaming has already disrupted traditional pay TV, social media should also be viewed as a potential disruptor of streaming."
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