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China Online Video Market Forecast, 2018–2022

China Online Video Market Forecast, 2018–2022

This IDC study provides a segmentation of the online video market in China and evaluates the fast-changing market. It reviews the development history of the China online video market, assesses the current situation, provides a market forecast and assumptions for the next five years, and highlights actions for participants to consider capitalizing on market developments. "When internet penetrated nearly every aspect of people's daily life, the fight for Chinese internet users' screen time started to heat up with fast-changing landscapes. We expect more fresh and innovative content and models to be experimented in the online video market to drive fast growth over the next few years," says Yu Xue, research manager for Internet, IDC China.

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
China Online Video Market Revenue
China Online Video Users
Market Context
Drivers and Inhibitors
Drivers
Exclusive and Original Content
Users' Willingness to Pay
Next-Generation Connected Devices
Inhibitors
Regulatory Frameworks
High Cost of Capital
Significant Market Developments
More Users Are Willing to Pay
New Business Models Emerge
Virtual Reality (VR) Began to Be Applied
Regulations Are Being Tightened
Changes from Prior Forecast
Market Definition
Methodology
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