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CFOs Playing the Revenue Game: Understanding How CFOs Can Drive Revenue

Publisher IDC
Published Jun 28, 2024
Length 5 Pages
SKU # IDC18931024

Description

CFOs Playing the Revenue Game: Understanding How CFOs Can Drive Revenue


This IDC Perspective emphasizes the shift in CFO roles from traditional cost management to strategic revenue growth facilitation. It highlights the importance of adopting modern business intelligence and analytics, strategic financial practices such as cash flow management, and exploring new business models, strategic pricing, and M&A. Furthermore, it stresses the need for finance to align with marketing and sales and invest in new technologies to boost productivity and growth, thereby transforming finance departments into agile drivers of profitability in a competitive landscape."In an era during which agility and strategic foresight define market leaders, CFOs are evolving from traditional cost managers to pivotal architects of revenue growth. By embracing modern business intelligence, strategic financial practices, and cross-departmental collaboration, they are steering finance departments into dynamic engines of profitability. This transformation is not just a trend but a necessity for thriving in today's competitive landscape," according to Kevin Permenter, senior director, Enterprise Applications at IDC.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
Situation Overview
Invest in Modern Technologies to Drive Productivity and Growth
AP/Expense Management and Credit Card Programs Contribute to Revenue Growth
Aligning Finance, Marketing, and Sales as an Engine for Growth
Pricing Can Lead to Revenue Growth
Managing Cash Flow Can Drive Growth
Exploring and Vetting New Business Models
M&A as a CFO's Growth Strategy
Advice for the Technology Buyer
Call to Action
Conclusion
Learn More
Related Research
Synopsis

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