Buyer Case Study: Tecopesca Increases Stakeholder Trust with Blockchain-Centric Business Model Change Using NTT DATA
This IDC Perspective discusses how Tecopesca, a rural Ecuadorian tuna processor, has partnered with NTT DATA to develop IoTrace, a food traceability solution that uses blockchain technology. The visibility of product data not only benefits end consumers but also benefits stakeholders such as Tecopesca's employees and its financiers in novel ways. Once fully implemented, Tecopesca and NTT DATA plan to jointly market the solution to other firms."A generation ago, the idea that scanning a barcode on a can of tuna fish could give you the history of how the fish was caught, moved through processing, and then distributed to your grocery store was the stuff of dreams. But now, blockchain technology is not only enabling that to happen, but it has also supported some business model innovations that put people at the center of a more transparent and sustainable way of doing business," explained Gard Little, research vice president, IDC.
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