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BlackBerry Has Pivoted to Become an Enterprise Software and Services Provider

BlackBerry Has Pivoted to Become an Enterprise Software and Services Provider

This Market Note provides IDC's point of view on BlackBerry's business transformation, particularly, its enterprise software and services strategy. BlackBerry is focusing on enhancing and expanding its current products, solutions, and services through organic investments and strategic acquisitions. The recent acquisition of Cylance strengthens BlackBerry's presence and reinforces its position as one of serious enterprise security vendors. IDC believes that its recently announced investments and partnerships between various key technology vendors and BlackBerry Cylance are crucial for the vendor to gain credibility in the market.

Please Note: Extended description available upon request.


Executive Snapshot
In This Market Note
BlackBerry's Business Transformation Journey
BlackBerry's Enterprise Software and Services Strategy
IDC's Point of View
Right Positioning
Go-To-Market Strategy
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Synopsis

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