This IDC Perspective discusses the BCG EDGE 2025 event in Vienna that showed the depth and breadth of BCG's capabilities while highlighting the urgent need for Europe to adapt to geopolitical and technological disruptions in global trade. Key themes included strategic collaboration to bridge the tech gap with the United States, AI integration for competitive advantage, and sustainability as a growth imperative. The event emphasized cross-border partnerships, innovation ecosystems, and circular business models to foster resilience and capture new markets, urging European leaders to balance growth with environmental responsibility and strategic autonomy."BCG EDGE provided a viewpoint into how Europe's tech renaissance hinges on strategic collaboration, policy reform, and embracing AI for resilience amid global trade disruptions and sustainability challenges. Time spent with BCG Partners, topic owners, and tool partners in the EDGE conference cemented the feeling that BCG continuously informs its approach with insight, solid data, strategy, and curiosity to test out its assumptions." — Bill Latshaw, research director, Worldwide Business Consulting Services, IDC
Executive Snapshot
Situation Overview
Key Themes from BCG EDGE 2025
The New Reality of Global Trade: Geopolitics at the Forefront
AI and Technology: Engines of Real-World Impact
Europe's Wake-Up Call: Building Resilience and Strategic Autonomy
Sustainability at BCG EDGE 2025: Green Growth as a Strategic Imperative
Climate Resilience: Mitigating Risk, Unlocking Value
Green Growth Acceleration: From Decarbonization to Circular Business
AI and Data: Enablers of Sustainable Transformation
Turning Green Tech into Business Value
Economic Opportunity in a Greening World
Collaboration and Ecosystem Thinking
Sustainable Growth and the CEO Agenda
Collaboration and Ecosystem Thinking
Business Consulting Service at BCG EDGE 2025: AI Incorporation and Partnership
Increased Gen-AI Powered Procurement
Increased AI-Powered People Analytics and Insight
Building for the Future with AI
Advice for the Technology Buyer
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