Asia/Pacific (Excluding Japan and China) Customer Relation Management Applications Forecast, 2020–2024

Asia/Pacific (Excluding Japan and China) Customer Relation Management Applications Forecast, 2020–2024

This IDC study forecasts APEJC revenues for the CRM applications market for 2019–2024. "The CRM market will continue to witness a substantial growth in APEJC from 2021. Organizations will invest in big data and analytics tools to improve customer insights and engagement. Companies will continue to focus on improving employee satisfaction/experience and personalizing consumer engagement/experience with relevant information based on customer preferences. These solutions help organizations in gaining market penetration and customer retention, thereby enabling them to maximize their total addressable market (TAM) opportunities," says Srinivas Sameer Javvadi, market analyst, software, IDC Asia/Pacific.

Please Note: Extended description available upon request


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Advertising Applications
Contact Center Applications
Customer Service Applications
Digital Commerce
Marketing Campaign Management
Salesforce Productivity and Management Applications
Market Context
Drivers and Inhibitors
Drivers
Increased Penetration of Cloud-Based CRM Tools
Need for Digital Experience
Importance of Data and Analytics
Inhibitors
Complexity in Customer Data Management
COVID-19's Impact on Consumer Spending
Significant Market Developments
Impact of AI
Employee Experience Driving the Customer Experience
Changes from Prior Forecast
Market Definition
Advertising Applications
Marketing Campaign Management
Digital Commerce Applications
Salesforce Productivity and Management Applications
Customer Service Applications
Contact Center Applications
Methodology
Related Research

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