Asia/Pacific (Excluding Japan and China) Customer Relation Management Applications Forecast, 2020–2024
This IDC study forecasts APEJC revenues for the CRM applications market for 2019–2024. "The CRM market will continue to witness a substantial growth in APEJC from 2021. Organizations will invest in big data and analytics tools to improve customer insights and engagement. Companies will continue to focus on improving employee satisfaction/experience and personalizing consumer engagement/experience with relevant information based on customer preferences. These solutions help organizations in gaining market penetration and customer retention, thereby enabling them to maximize their total addressable market (TAM) opportunities," says Srinivas Sameer Javvadi, market analyst, software, IDC Asia/Pacific.
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