Artificial Intelligence in India: Adoption So Far, Use Cases by Verticals and Key Case Studies

Artificial Intelligence in India: Adoption So Far, Use Cases by Verticals and Key Case Studies

This IDC Perspective provides IDC use case reports and shows how India organizations incorporate artificial intelligence (AI) to perform multiple business operations. Organizations in India leverage AI/machine learning (ML) technology to achieve different business objectives, such as and IT automation. The successful adoption of AI includes strategy, implementation, risk management, and an AI-enabled workforce."AI is changing how industries used to function and operate and the way business services are delivered to end users. The crux of the accelerated technological adoption across sectors, including government, has been to make determined efforts and build next-generation technology that improve the delivery of public services while enhancing overall business performance and customer satisfaction," says Swapnil Shende, senior market analyst for AI, IDC India.

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
Current State of Artificial Intelligence in India
India Artificial Intelligence Market Spend Grew over Three Times in 2021 Compared with 2018 Spend
AI Services to Dominate Overall AI Market Spend in India in 2025
Natural Language Processing to lead AI Solutions Investments in 2023
The Pivotal Role of the AI Ecosystem in India
How Government Policies and Regulations Accelerate AI Growth
Key Government Initiatives in India Helping AI Growth
Challenges/Barriers Faced by Enterprises in Their AI Projects
Model Development and Model Training Challenges Faced by Enterprise Practitioners
Industries Driving the Acceleration of AI Adoption
Organizations in India Investing in Key AI Use Cases in 2021
How Organizations Are Adopting Use Cases
Program Advisors and Recommendation Systems
Decathlon Leverages AI to Create Personalized Experiences for Customers
Meesho Leverages an AI Lead System for Price Recommendations
Paytm Money Introduces Intelligent Messenger
Augmented Customer Service Agents
Nykaa Adopts an AI-Powered Platform to Enhance CX
Hathway Cable & Datacom Ltd. Leverages AI-Enabled Virtual Assistant to Enhance CX and Scale Support
Muthoot Finance Introduces Mattu
Smart Business Innovation and Automation
Apollo Tyres Leverages ML to Transform into an Agile and Data-Driven Enterprise to Enhance CX and Enable Process Automation
Digital Assistants
Paytm Money Simplifies Time-Consuming and Manual User Onboarding Processes by Leveraging ML-Based Optical Character Recognition
Sales Process Recommendation and Augmentation
Blackberrys Leverages AI to Enable Personalized Customer Engagement Campaigns
Bata Corporation’s In-Store Sales and Customer Satisfaction Are Driven by an AI-Based Video Analytics Technology
Fraud Analysis and Investigation
StashFin Leverages ML and AI to Improve Fraud Detection
Advice for the Technology Buyer
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