Adobe MAX 2022: Establishing AI as a Copilot to Deliver Long-Term Customer Value
This IDC Market Note investigates the role of AI as it pertains to highlighted themes and announcements from the Adobe MAX 2022 event. IDC also analyzes and provides recommendations to technology suppliers to maximize the impact of these announcements. Adobe MAX 2022, hosted in Los Angeles, California, October 18–20, brings together an expansive community of creatives and technology professionals to learn about the current and future evolution of Adobe's products, services, and ecosystem relationships.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- Strategic Themes to Support Future Reinvention
- AI as a Collaborative, Creative Copilot
- Scaling Innovation and Adobe Sneaks
- Digital Provenance and the Content Authenticity Initiative
- 3D, XR, and the Metaverse
- IDC's Point of View
- Learn More
- Related Research
- Synopsis
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