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APEJ CRM Market Shares, 2014: Pivotal Role in CX Strategy Drives Growth

APEJ CRM Market Shares, 2014: Pivotal Role in CX Strategy Drives Growth

This IDC study provides a sizing of the CRM applications market in 2014 and vendor share of the top vendors; historical revenue data is shown for the APEJ region. The regional revenue for the CRM market was US$1.6 billion in 2014, representing a growth of 8.6% over 2013. Although this still represents a strong growth for a mature market such as CRM, it's much lower than the 12.3% growth witnessed in 2013. Part of this decline will have to be attributed to the shift in deployment model from on-premise to public cloud, as it not only cannibalizes new license deployments, but also due to the reduction in maintenance revenue from existing on-premise customers who are already considering a move to a SaaS-based CRM and see paying yearly maintenance as wasteful spending. The public cloud CRM software market increased by 26.7% in 2014 (which was 25.5% in 2013) to stand at US$447 million.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Salesforce.com
Verint
Adobe
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

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