World OTT Markets
Markets & Forecasts up to 2020 - Fixed and Mobile Internet
This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2020.
- Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital contents and online games.
- The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
- 7 regions and 15 countries covered: World, Europe, EU5, APAC; LATAM, Middle East/Africa, North America, Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
- The total telco services market is also provided as a means of comparison with the OTT services market
Case studies of the principal Internet players (Amazon, Apple, Facebook, Google), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such sharing economy players (Airbnb/Uber) and impacts on regulation, and a look at players' financials. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE's perspectives and outlook.
Video Solution Providers
Towards Software-Defined Video
This report analyses the rollout of new IP-based video management and distribution solutions. This includes extensive company profiles which describe the positioning of leading players coming from the TV industry, telecom and IT equipment suppliers, Internet giants and start-ups.
It catalogues in detail the major trends in the market including concentration and vertical integration, trade-offs and greater softwarisation of solutions.
Among the key questions examined are how far will the use of IP-based solutions grow in the future? Will the concept of software-defined video develop on a large scale and, going a step further, will virtualisation be the next big thing in the market?
Finally, it is anticipated that the market of OTT professional video distribution will grow by close to 25% per year up to 2020. Given, though, the tensions on unit prices, increasing internalisation and competition, the growth in value will be lower than in volumes.
How digital distribution is impacting content industries
This report takes a look at four major content industry sectors:
- book publishing
- recorded music
- video games
For each sector, it provides detailed market data, along with an analysis of sector's transition to digital formats and distribution, how this is impacting the industry structure and how revenue is distributed between market players.
It then delivers a cross-cutting and comparative analysis of trends that are common to all four sectors.
Lastly, it provides global market forecasts for 2016-2020 for all four sectors, for six key countries and four regions.