Monetising fibre - Competitive pressure pushing operators to monetise fibre beyond their core business
This report delivers a detailed snapshot of the strategies that operators around the globe – USA, Europe, Asia – are using to monetise their fibre networks.
- What marketing strategies and business models have operators developed to earn a return on their investments in FTTH networks?
- What quality of service options (speed, latency, data allowances) can be monetised?
- What are the most winning pricing scenarios?
- What are the challenges involved in selling bundles? Is premium content a vital ingredient? Is it an effective tool for upselling?
- What are the medium-term scenarios for monetising fibre, with a view to upcoming 5G rollouts?
1. Executive Summary
2. Methodology and definitions
3. Network rollout strategies
4. Fibre monetisation strategies
5. Player strategies, in detail
5.1. KT: GIGAtopia
5.2. NTT
5.3. China Telecom
5.4. Swisscom
5.5. Deutsche Telekom
5.6. Vodafone Germany
5.7. Orange France
5.8. Telefónica
5.9. BT
5.10. Verizon
5.11. AT&T
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