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Data monetisation in IoT

DataMonetisation in IoT

Utilities,automotive and health verticals: Calculating the cost savings and revenue

generation for 2020

This report goes beyond the hype, to calculate the real cost savingsand new revenue generation in both value (billion EUR) and as apercentage of the market for 2020.

On the one hand the IoT market is growing, mainly vertical per vertical,and with it the amount of data generated through the various connected things.

On the other hand the concept of big data is transforming the way data is usedin the verticals, beyond the early successes of the large OTTs such as Google,Facebook and Amazon.

Together, there is genuine excitement as to the monetisation potential whencombining this exponential growth of data together with evolution of big dataanalytics. The three verticals examined are the utilities, automobile andhealth verticals.

Key questions:

• What is the real amount of cost savings and revenue generation obtainablethrough the use of IoT data?
• …not just as theoretical stories, but as concrete figures in billion EURs aswell as a percentage of the market?
• Data monetisation; is it all hype, and is a reality check required?

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