Online Survey Software - Industry Market Research Report

Online Survey Software

The Online Survey Software industry has expanded rapidly over the five years to 2019 to provide a reliable, inexpensive alternative to traditional survey methods. Industry operators offer clients a product that is less costly to run but also more time efficient, interactive and can be easily integrated with data analytics platforms. Demand for online surveys is often determined by the advertising budgets of surveyors, which are affected by business sentiment, corporate profit and consumer spending levels. Over the past five years, increases in both corporate profit and consumer spending levels have resulted in positive conditions for the industry to expand because businesses have spent more money in search of consumer feedback as they develop new products and attempt to attract new consumers. Over the five years to 2024, media consumption habits are expected to continue evolving. With social networking and user-generated content creating vast online communities, advertisers are projected to be able to target niche markets more easily. Industry operators are expected to shift toward customizing surveys for social and mobile media using new data analysis technologies.

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Percentage of services conducted online
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Qualtrics (US industry-specific segment) - financial performance*
    • Table SurveyMonkey Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook