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Newspaper Publishing in Australia - Industry Market Research Report

Publisher IBISWorld
Published Jun 14, 2023
Length 43 Pages
SKU # IBSS18067363

Description

Newspaper Publishing in Australia
Print newspaper circulation has declined over the past five years, as readers have increasingly switched to online news sources. Lower circulation has made newspaper advertising less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has limited revenue generated from advertising. Although most newspaper publishers also publish their content online, digital advertising is typically less lucrative than print advertising. Revenue drops over the two years through 2020-21 were exacerbated by the COVID-19 pandemic. Weak economic conditions brought on by government-imposed lockdowns led to declining advertising revenue. Furthermore, lockdowns and travel restrictions associated with the COVID-19 pandemic have also negatively affected sales to business customers. Industry revenue is expected to drop 2.1% in the current year. Advertising revenue is expected to fall further as business confidence sinks further and becomes negative. Overall, industry revenue is expected to decline at an annualised 4.4% over the five years through 2022-23, to $3.0 billion.

Industry firms publish newspapers. Companies are included in the industry if they publish physical newspapers. The industry excludes newspapers that only publish online, but includes revenue generated online by publishers that print physical newspapers. Newspaper-inserted magazines are also included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

43 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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