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State of Cable & Digital Media 2015

State of Cable & Digital Media 2015

The 2015 State of Cable & Digital Media study tracks the growing market for multichannel, broadband, and mobile content, services, and technology.


State of Cable and Digital Media 2015–Background and Methodology
Executive Summary
1). TV Content Video Services and Viewing Platforms: How Viewers Access Content
1.1 Video Access
1.2 Multichannel Services – By Key Segments
1.3 Additional Multichannel Services
1.4 Over the Air Households
1.5 Viewing Platforms
1.6 Streaming to TV Capability
1.7 Handheld Devices with Video Capability
1.8 Multichannel and Subscription Services
2). TV Content Viewing Services and Platforms: How Viewers Watch
2.1 OTT Viewers
2.2 Share of Viewing (by Key Demographic and Subscription Segments)
2.3 Percentage of Weekly Viewing - Tracking
2.4 OTT Viewing Behaviors: Binge and Catch-Up Viewing
3). Programming: What Viewers Watch
3.1 Daily TV Viewing Hours
3.2 “Into TV Content”
3.3 Genres Watched
4). Psychographics of TV Content Viewers
4.1 Early Adopters
4.2 Technology and Personal Interactions
4.3 Political Ideology
4.4 Political Issues
4.5 Future Outlook and Financial Security
4.6 Social Issues
5). Subscription Profile of TV Content Viewers: What TV Content Viewers Have and How Satisfied They Are
5.1 Internet Access (by Key Segments)
5.2 Bundled Services (by Key Segments
5.3 Monthly Spending
5.4 Satisfaction with Multichannel Services
5.5 Satisfaction with Internet Services
5.6 Future Plans for Multichannel Services
6). Demographic Profile of TV Content Viewers: Overall & of Key Segments
5.1 Summary
5.2 Demographics
5.3 Household Composition

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