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Shopping Habits Around the World: A Market-Level Blueprint for Effective Shopper Communications

Publisher HealthFocus International
Published Jul 24, 2023
Length 115 Pages
SKU # HF19227049

Description

Shopping Habits Around the World: A Market-Level Blueprint for Effective Shopper Communications


This report is your quick, go-to resource for market-level insights into how people shop for foods and beverages and the best ways to communicate health and wellness.

We explore health gaps among various retailers, the rise of online shopping, where consumers look for health and nutrition information, what they look for on product labels, and their purchase drivers.

Uncover interesting insights and country nuances that will provide a market-level blueprint for effective shopper communications.

Table of Contents

115 Pages
Introduction and Methodology
Executive Overview and Summary of Findings
Shopping Habits and Retailer Opportunities for Healthier Options
Communicating Health & Wellness
Purchase Drivers: The Basics
Purchase Drivers: Adding Positives
Purchase Drivers: Removing Negatives
Purchase Drivers: Clean and Natural
Purchase Drivers: Building Trust
Purchase Drivers: Sustainability

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