The Clean World Economy
Description
The Clean World Economy (2026–2035) explains how the clean energy transition is shifting from an industrial and policy story into a daily life and household economics story. It focuses on the growing integration of clean electricity, electrified transport, and low-carbon consumer products into ordinary routines—changing how homes are powered, how people travel, how goods are produced, and how waste is managed. Rather than treating decarbonisation as an abstract macro trend, the report frames it as a structural change in living standards, consumer expectations, and cost optimisation over time.
The report explores electrification as the central mechanism driving household-level change, including accelerating EV adoption, heat pump installation, and smart energy management. It outlines how falling technology costs and maturing infrastructure make electrified lifestyles more practical, while highlighting the shift in consumer decision-making from upfront pricing to lifetime operating cost and resilience. The report also evaluates the growing role of rooftop solar, home storage, and time-shifted energy use, showing how households increasingly interact with energy systems not only as consumers, but as distributed participants contributing flexibility and local generation capacity.
Finally, the report analyses circular design as a parallel transformation reshaping consumer products and material flows. It describes how product repairability, reuse markets, rental models, and waste reduction initiatives can lower household spending while reducing material intensity. At the same time, it emphasises uneven adoption: upfront capital requirements, rental and housing constraints, and infrastructure gaps mean the clean economy risks deepening inequality unless supported by targeted policy and financing mechanisms. The report concludes with labour market implications, detailing how job creation in clean sectors will require rapid training expansion alongside credible transition planning for displaced workers.
The report explores electrification as the central mechanism driving household-level change, including accelerating EV adoption, heat pump installation, and smart energy management. It outlines how falling technology costs and maturing infrastructure make electrified lifestyles more practical, while highlighting the shift in consumer decision-making from upfront pricing to lifetime operating cost and resilience. The report also evaluates the growing role of rooftop solar, home storage, and time-shifted energy use, showing how households increasingly interact with energy systems not only as consumers, but as distributed participants contributing flexibility and local generation capacity.
Finally, the report analyses circular design as a parallel transformation reshaping consumer products and material flows. It describes how product repairability, reuse markets, rental models, and waste reduction initiatives can lower household spending while reducing material intensity. At the same time, it emphasises uneven adoption: upfront capital requirements, rental and housing constraints, and infrastructure gaps mean the clean economy risks deepening inequality unless supported by targeted policy and financing mechanisms. The report concludes with labour market implications, detailing how job creation in clean sectors will require rapid training expansion alongside credible transition planning for displaced workers.
Table of Contents
25 Pages
- 1. Executive Summary
- 2. Economic Growth Dynamics and Structural Drivers
- 3. Middle Class Expansion and Consumer Markets
- 4. Demographic Dividends and Labor Force Dynamics
- 5. Urbanization and Infrastructure Development
- 6. Digital Transformation and Technology Leapfrogging
- 7. Sector Opportunities and Investment Themes
- 8. Risks and Constraints: Debt, Climate, Inequality, Governance
- 9. Regional Outlook: Asia, Africa, Latin America, MENA
- 10. Scenarios Through 2035
- 11. Conclusion: Where New Global Demand Comes From
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