Smartphone Sanitizer Market Size, Share & Trends Analysis Report By Product (Phone-cleaning Wipes, Microfiber Cleaning Stickers, Phone Sanitizing Devices), By Distribution Channel, And Segment Forecasts, 2020 - 2027

Smartphone Sanitizer Market Size, Share & Trends Analysis Report By Product (Phone-cleaning Wipes, Microfiber Cleaning Stickers, Phone Sanitizing Devices), By Distribution Channel, And Segment Forecasts, 2020 - 2027

Smartphone Sanitizer Market Growth & Trends

The global smartphone sanitizer market size is anticipated to reach USD 256.8 million by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 11.8% from 2020 to 2027. People are increasingly becoming aware that electronics and other personal items can harbor viruses and bacteria that might lead to serious diseases. This is, in turn, driving the adoption of smartphone sanitizers.

In the era of Covid-19, a smartphone is nothing but a key germ battleground and it harbors roughly 25,000 germs per square inch. As per the study in 2011 by the London School of Hygiene and Tropical Medicine, one in six smartphones is contaminated with bacteria. The surface of a smartphone can be an avenue of infection, and thus needs to be taken care of by proper sanitation methods. The most common way to prevent the spread of pathogens through phones is to sterilize them with isopropyl alcohol or sanitizer devices available in the market. A smartphone sanitizer not only kills the bacteria present on the surface of the phone but also prevents the spread of the novel Covid-19. This is expected to fuel market growth over the forecast period.

Given the current situation taking place across the globe and rising consumers’ inclination towards utmost hygiene, numerous players have entered into the business and started to manufacture UV smartphone sanitizers to gain a competitive advantage. For instance, in April 2020, Totallee, a maker of phone cases, launched UV Phone Sanitizer, which aims to combat germs on phone and charge it once it’s clean. This device can kill germs and bacteria via UVB and UVC rays and has a dual bulb for maximum cleaning. It also doubles as a fast wireless charger and can also sterilize keys, AirPods, wallets, and other personal belongings.

However, low awareness about smartphone sanitizers in emerging countries can lead to low adoption, which is ultimately likely to impede market growth up to some extent over the forecast period.

By product, the phone sanitizing devices segment is projected to remain at the forefront in terms of share and growth rate over the forecast period. Phone sanitizing devices are known to use UV light to destroy the bacteria and provide a thorough cleaning, thus driving product adoption. Some phone sanitizing devices can also charge the phone while cleaning and several of these models are efficient to sanitize personnel belongings, such as a watch, wallets, keys, to name a few.

North America is foreseen to remain the dominant regional market over the forecast period. Increasing awareness among the consumers regarding better hygiene and sanitization practice of electronic devices, such as smartphones, in order to avoid the spread of deadly viruses, is foreseen to positively impact market growth.

Smartphone Sanitizer Market Report Highlights

The phone sanitizing devices product segment dominated the market with a share of 71.9% in 2019

The offline distribution channel segment was valued at USD 81.9 million in 2019

Asia Pacific is expected to witness the fastest growth over the forecast period with a revenue-based CAGR of 14.3% from 2020 to 2027.

Please note: The report will be updated with the latest data and delivered to you within 2-3 business days.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Smartphone Sanitizer Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Smartphone Sanitizer Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Smartphone Sanitizer Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Phone-cleaning Wipes
5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Microfiber Cleaning Stickers
5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.4. Phone Sanitizing Devices
5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 6. Smartphone Sanitizer Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. Offline
6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. Online
6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
Chapter 7. Smartphone Sanitizer Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.2.4. The U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3.5. The U.K.
7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. Middle East & Africa (MEA)
7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key Global Players, Recent Developments & Their Impact on The Industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key Company Market Share Analysis, 2019
Chapter 9. Company Profiles
9.1. PhoneSoap
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. CleanSlate UV
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. CASETiFY
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Lexon
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. HoMedics USA LLC
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Digimore Electronics Co., Ltd.
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. The Clorox Company
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Pristine Screens LLC
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Shenzhen Leadingplus Electronic Co., Ltd.
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Totallee
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Smartphone sanitizer - Key market driver analysis
2. Smartphone sanitizer - Key market restraint analysis
3. Global phone-cleaning wipes market estimates and forecast, 2016 - 2027 (USD Million)
4. Global microfiber cleaning stickers market estimates and forecast, 2016 - 2027 (USD Million)
5. Global phone sanitizing devices market estimates and forecast, 2016 - 2027 (USD Million)
6. Global smartphone sanitizer market estimates and forecast for offline, 2016 - 2027 (USD Million)
7. Global smartphone sanitizer market estimates and forecast for online, 2016 - 2027 (USD Million)
8. North America smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
9. North America smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
10. North America smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
11. U.S. smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
12. U.S. smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
13. U.S. smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
14. Europe smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
15. Europe smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
16. Europe smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
17. Germany smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
18. Germany smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
19. Germany smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
20. U.K. smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
21. U.K. smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
22. U.K. smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
23. APAC smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
24. APAC smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
25. APAC smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
26. China smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
27. China smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
28. China smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
29. Japan smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
30. Japan smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
31. Japan smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
32. Central & South America smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
33. Central & South America smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
34. Central & South America smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
35. Brazil smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
36. Brazil smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
37. Brazil smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
38. Middle East & Africa smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
39. Middle East & Africa smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
40. Middle East & Africa smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
41. South Africa smartphone sanitizer market estimates and forecast, 2016 - 2027 (USD Million)
42. South Africa smartphone sanitizer market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
43. South Africa smartphone sanitizer market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
44. Vendor landscape

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