U.S. Ice Cream Trucks Market Size, Share & Trends Analysis Report By Product Type (Dairy & Water-based, Non-dairy/Vegan), By Product, By Type (Conventional, Artisanal), By Flavor, By State, And Segment Forecasts, 2023 - 2030
U.S. Ice Cream Trucks Market Growth & Trends
The U.S. ice cream trucks market size is expected to reach USD 3,004.6 million by 2030, expanding at 9.3% CAGR from 2023 to 2030 according to a new report by Grand View Research, Inc. Ice cream trucks have a high penetration in the market owing to the immense popularity and consumption of ice cream among all age groups. The vendors hitting the street with ice cream trucks are also widening their offerings by including reduced or low-fat ice creams. In addition, players providing services at music festivals, pride events, and other shows are further expected to widen their penetration in the market. For instance, Big Gay Ice Cream collaborates with and caters for pride events.
Moreover, food festivals have been creating sales opportunities for ice cream trucks. Ice cream trucks never go unnoticed in multi-day festivals and events. Most attendees prefer eating from these trucks, and the rising number of food festivals in the country is expected to positively impact the market over the forecast period. Some of the top food festivals in the U.S. are Taste of Chicago, New York City Wine & Food Festival, and Los Angeles Food & Wine Festival.
The non-dairy/vegan segment is growing at the fastest CAGR over the forecast period owing to the increasing trend of vegan, non-dairy, and natural ingredients, product manufacturers have been launching innovative, new, and premium ice creams to cater to the rising demand from health-conscious consumers. For instance, in February 2021, Van Leeuwen Ice Cream launched vegan and dairy-based premium ice cream bars in the U.S.
Bars, sticks & pops segment of the product is register the fastest CAGR in the market during the forecast period. Cones and sticks of ice cream, which are often reserved as an afternoon treat, may be consumed all day long and are growing in popularity among customers is accelerating market growth over the forecast period. Moreover, several ice cream trucks offer popsicles and ice cream sticks in exciting flavor combinations. They frequently visit office parks and collaborate with various event organizers to expand their consumer base.
Florida contributed a significant market share in 2022 growing at the fastest CAGR over the forecast period. Companies in Florida have been focusing on providing services in the state's neighboring counties. For instance, in July 2020, the Hyppo & Mayday Ice Cream truck started to take requests for where it should next visit across North and Central Florida. The truck has visited St. Johns, Duval, Hillsborough, Pinellas, Polk, and Alachua counties. This initiative helped the brand broaden its customer reach.
U.S. Ice Cream Trucks Market Report Highlights
- The dairy & water-based segment dominated the product type category owing to incasing demand for dairy-based frozen delicacies that are typically eaten as sweets or snacks
- The conventional segment had a greater proportion of the market share in the product category. The increasing demand for extravagant ice creams from the consumers
- The vanilla flavor contributed the largest market share in 2022. The increasing demand for vanilla-flavored bars, sticks, sandwiches, cups, and popsicles with different toppings.
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