Europe Reusable Water Bottle Market Size, Share & Trends Analysis Report By Raw Material (Glass, Aluminum), By Type (Insulated, Non-insulated), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Europe Reusable Water Bottle Market Size, Share & Trends Analysis Report By Raw Material (Glass, Aluminum), By Type (Insulated, Non-insulated), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Europe Reusable Water Bottle Market Growth & Trends

The Europe reusable water bottle market size is expected to reach USD 2.59 billion by 2030, growing at a CAGR of 4.5% during the forecast period, according to a new report by Grand View Research, Inc. The increasing focus on sustainability by corporate companies drives the popularity of eco-friendly gifting options like reusable water bottles. Many businesses in Europe are embracing these products due to their fashionable appeal, cost-saving benefits, and the ability to reduce plastic waste.

With sustainability becoming a key consideration for individuals and businesses alike, eco-friendly gifts such as reusable water bottles are gaining popularity. As companies seek to align with environmental values and promote sustainable practices, they are increasingly opting for reusable water bottles as promotional items or corporate gifts. This trend reinforces the importance of reducing single-use plastics and introduces a practical and environmentally conscious option for recipients.

According to Brandelity, a UK-based branded merchandise and promotional products company, branded reusable drink bottles have emerged as the perfect promotional gift due to their ability to help reduce plastic waste, their fashionable appeal, and their cost-saving benefits. With consumers increasingly prioritizing environmentally friendly alternatives, manufacturers of reusable water bottles can capitalize on this trend by offering stylish and durable products that align with consumers' values.

By emphasizing the environmental benefits and cost-effectiveness of reusable drinkware, manufacturers can attract a wider audience and contribute to the ongoing shift toward sustainable living practices in Europe. In addition, by incorporating vibrant designs and customizable options, manufacturers can further enhance the appeal of reusable water bottles as sought-after promotional items, thereby driving market growth and fostering a culture of sustainability across the region.

New players in the market are looking to enter with high-quality products focusing on environmental impact. In November 2023, air up GmbH, an innovative water bottle startup in Europe, revolutionized the reusable water bottle market by introducing innovative solutions to combat single-use plastic waste. By leveraging materials like Eastman Tritan Renew, which contains 50% recycled content, the company is also reducing plastic consumption and promoting circular materials innovation.

The German company offers a refillable bottle system that allows users to enjoy flavored drinks without using single-use plastic bottles. This innovative system provides a unique drinking experience by infusing plain water with scents, making it the first of its kind in the world. Air up bottles feature a flavor pod containing natural aromas that is attached to the mouthpiece. When users drink water through the straw, they inhale aromatized air, allowing the scents to reach their olfactory senses. The company emphasizes that this process creates the illusion of tasting cherry or lime flavors while actually consuming plain water.

Europe Reusable Water Bottle Market Report Highlights

• Consumer attitude toward sustainability contributes to market growth, with rising awareness of the environmental impact of single-use plastics and increasing adoption of reusable alternatives
• Plastic raw material accounted for significant revenue market share in 2023. The convenience and portability of plastic bottles make them a popular choice for on-the-go hydration, contributing to their market growth. Aggressive marketing strategies by manufacturers and retailers to promote plastic reusable water bottles as eco-friendly alternatives to single-use plastics are also contributing to their sales
• Based on type, non-insulated reusable dominated the market and accounted for largest revenue share in 2023. Non-insulated bottles typically offer a more budget-friendly option compared to the insulated kind, making them more accessible to a wider consumer base
• Based on distribution channel, offline dominated the market with largest revenue market share in 2023. This is mainly attributed to the established presence of brick-and-mortar retail outlets offering a wide variety of reusable water bottles, where consumers can physically examine and purchase products, fostering trust and convenience.

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