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Over-the-Top Video in Latin America: Content and Pricing Strategies

Over-the-Top Video in Latin America: Content and Pricing Strategies

Summary

The OTT video services market in Latin America is highly competitive with a mixture of established international providers such as Netflix, HBO Go and Fox Play and regional players and telco-operated OTT platforms, such as Movistar Play, Claro Video, Flow, Vera TV and Direct TV Play, which are quickly emerging in the market. Additionally, local broadcasters such as Globo in Brazil have also developed its own OTT video platform, making the OTT services market in the region, not just highly competitive, but also very fragmented.

SVoD is the prominent business model for OTT video content delivery the region, with most of the players applying a fairly simple pricing strategy of just one subscription monthly package to full content access (bar Netflix); this is occasionally combined with TVoD to offer premium access to the most recently released content. AVoD is not a popular OTT video business model in Latin America, generally limited to the ‘free’ platforms such as YouTube and Facebook that enable users and creators to generate their own content for viewers.

Many OTT video service providers are focusing on providing premium content such as proprietary TV shows or movies, or exclusive content through the agreement of live broadcasts of major sporting events, as a means of attracting customers to only their specific platform.

Telcos and pay-TV operators in Latin America, such as Claro, Movistar and Tigo, have also entered the OTT market with their own digital video platforms aiming to up-sell their OTT video services within their existing customer bases.

The report Over-the-Top Video in Latin America: Content and Pricing Strategies, provides -

  • A comprehensive examination of the OTT video business models for content delivery in the Latin American market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
  • Four case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for Telecom operators, OTT video service providers and regulator.
  • With more than 10 charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.
Companies mentioned in this report: Netflix, Personal Play, Movistar Play, Vivo Play, BLIM, CineAR, ChivasTV, Flow, Claro Video, DirecTV, ESPN Play, FOX Play, HBO Go, ELTRECETV, ONE TV, Vera TV, Apple Itunes, Google Play, XBOX Video, CinepolisKlic, Youtube, Facebook, Globo Play, Twitch, Tigo Play.

Scope
  • SVoD is the prominent business model for OTT video content delivery the region, with most of the players applying a fairly simple pricing strategy of just one subscription monthly package to full content access.
  • Many OTT video players are producing original content as a strategy to leverage a competitive advantage.
  • In addition to exclusive content, OTT video providers are creating their original productions with local actors and local themes that are more relevant and appealing to local viewers.
Reasons to buy
  • This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Latin American market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
  • Four case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for Telecom operators, OTT video service providers and regulators.
  • With more than 10 charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.


  • Executive summary
  • OTT Video Content Strategies
  • OTT Video Pricing Strategies
  • Case Studies
    • Case Study: Netflix
    • Case Study: Vivo Play
    • Case Study: Chivas TV
    • Case Study: Flow
  • Key Findings and Recommendations
    • Key Findings
    • Recommendations
  • Appendix
    • Acronyms and definitions
    • OTT Video Content Index
      • Table OTT VIDEO CONTENT INDEX COMPOSITION
    • Companies mentioned

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