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UK: Home Category Data, The Consumer - Outdoor Eating 2026

Publisher GlobalData
Published Feb 27, 2026
Length 48 Pages
SKU # GBDT21080624

Description

UK: Home Category Data, The Consumer - Outdoor Eating 2026

Summary

The UK: Home Category Data, The Consumer – outdoor eating report offers a comprehensive insight into consumer attitudes in the UK outdoor eating market. The report focuses on overall outdoor eating products and its three sub-categories: Barbeques, Barbeque cooking tools & utensils, and Picnicware. Consumer data is based on our 2025 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Tesco holds the highest conversion rate in the overall outdoor eating market followed by Amazon
  • Almost half of respondents cited price as the driver of choice for their outdoor eating purchases
  • Most outdoor eating consumers undertook some research before buying
Scope
  • Around two-fifths of UK consumers have purchased outdoor eating products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Tesco is the most popular retailer for purchasing outdoor eating products, followed by Amazon and IKEA.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas

Table of Contents

48 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From by Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvement Opportunities by Retailer, 2025
Consumer Secondhand Consideration by Subcategory, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Replacement Cycle, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - Tesco, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - IKEA, 2025
Retailer Profile - ASDA, 2025
Retailer Profile - B&Q, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views on Online Shopping for Outdoor Eating, 2025
Satisfaction With Online Shopping for Outdoor Eating, 2025
Views Prior to Purchase, 2025
Factors of Importance When Purchasing Outdoor Eating, 2025
Opinions on Outdoor Eating, 2025
Consumer Secondhand Penetration, 2025
Consumer Secondhand Penetration by Subcategory, 2025
Consideration Buying Secondhand Products by Subcategory, 2025
Channels Used for Purchasing Secondhand Outdoor Eating, 2025
Why Consumers Bought Secondhand Outdoor Eating, 2025
Why Consumers have Not Bought Secondhand Outdoor Eating, 2025

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