Tourism Source Market Insight: Canada

Tourism Source Market Insight: Canada


GlobalData’s Tourism Source Market Insight: Canada report provides a detailed insight into Canada's domestic and outbound tourism market. The report looks at the profiles of Canadian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Canadian outbound travel market.


  • Canada’s international expenditure on tourism is growing at an expansive rate. Total international expenditure grew from US$39.2billion in 2017 to US$41.5billion in 2018 .
  • Canadian tourists spend an average of US$154 per domestic trip.
  • Canadians between the age of 50 and 64 are taking the most holidays with 51.8 million international and domestic trips being taken in 2018.
Reasons to buy
  • This report provides clear insight into developments in Canada's domestic and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of Canadian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
  • The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions."

Country Snapshot
At a glance: The Canadian tourist market in 2018
Risks to outbound Canadian tourism
Main findings
Tourists profiles
Which types of holiday do Canadians take and which do they not?
Which factors motivate/de-motivate Canadians when choosing a holiday?
Insight into Canadian tourists
Domestic tourism
Domestic flows
Domestic spending
Outbound tourism
Outbound flows
Outbound spending
Main and developing destinations
Where did Canadians travel to in 2018?
Main destinations
Developing destinations
Opportunities to attract Canadian tourism
Terminology and definitions

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