Tourism Destination Market Insights: Eastern Europe (2019) - Analysis of destination markets, infrastructure and attractions, and risks and opportunities

Tourism Destination Market Insights: Eastern Europe (2019) - Analysis of destination markets, infrastructure and attractions, and risks and opportunities


This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Eastern Europe.

This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Eastern Europe as a destination market.


  • Leisure is the key purpose for visiting Eastern Europe and this type of travel grew with a CAGR of 8.76% between 2014 and 2018. Eastern Europe offers a variety of cheap accommodation options and activities, perfect for people who are budget-conscious.
  • Business travel has grown almost as quickly as leisure in the last few years, with a CAGR of 7.15% between 2014 and 2018. However, it still remains far behind Western Europe. Russia fell into recession in 2015 and 2016 so business travel has struggled, especially with its sanctions because of the annexation of Crimea.
  • Tourist arrivals in Eastern Europe have been fluctuating during the past decade, mainly due to political and economic tensions. However, they are expected to grow in all Eastern European countries in the next five years, even if disproportionately; more than 29 million people visited Russia in 2018, whereas only 167,700 people visited Belarus.
Reasons to buy
  • Obtain a clear and detailed insight into new developments in popular, well-established and upcoming tourist destinations.
  • Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
  • Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

  • Overview
    • Eastern Europe
    • Country Snapshot
  • Eastern Europe in 2018
    • Key Trends
    • Key Projects in Each Market
    • New International Flights
  • Types of Tourism
    • Health, wellness, and spa tourism
    • Adventure and Eco-tourism
    • City Breaks
  • Country Focus: Russia
    • Russia: The Tourism Industry
    • Russia: Airlines & Hotels
    • Russia: Attractions
    • Russia: City Profile - St Petersburg and Vladivostok
  • Country Focus: Poland
    • Poland: The Tourism Industry
    • Poland: Airlines & Hotels
    • Poland: Attractions
    • Poland: City Profile - GdaƱsk
  • Country Focus: Hungary
    • Hungary: The Tourism Industry
    • Hungary: Airlines & Hotels
    • Hungary: Attractions
    • Hungary: City Profile - Budapest
  • Regional Risk and SWOT analysis
    • Regional Risk
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Appendix
    • References
    • Terminology and definitions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook