Tourism Destination Market Insights: China (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
As the fourth largest inbound destination, the People’s Republic of China aims to enrich the quality and socio-economic development of tourism throughout the nation. Declared in the ‘Outline for National Tourism and Leisure’ (2013-2020) the strategy aims to improve the quality of life, tourism services, infrastructure, tourism product development (such as rural and red tourism), develop public services nationally and generally enhance the quality of overall services.
City breaks, cultural tourism and backpacking are some of the most avid types of travel into and around China. As the People’s Republic of China invest in more tourism products, this has seen a rise in health and wellness, rural and red tourism throughout the nation.
In 2018 China received 61.8 million inbound travelers an increase of 1.8% from 2017.
This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for China as a destination market.
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