Tourism Deep Dive: Accommodation - Strategic issues and market trends affecting accommodation
Tourism Deep Dive: Accommodation, shades light into the key trends in the hospitality industry and underlines the strategic issues that hoteliers and alternative accommodation providers are faced with. Besides market trends, the report analyzes channel dynamics, focusing on regional trends, as well as hotel type dynamics.
The hospitality industry continues to grow at a promising pace, with a strengthening global economy providing the much needed impetus. The global pool of travelers is also consistently showing growth, across the developed as well as emerging nations, as a result of consumers’ rising disposal income and their ability to travel. As a result, hoteliers are focusing on new and innovative strategies to engage guests, including revisiting the midscale experience, loyalty programs, health and wellness offerings, and traveler-facing technologies. Among others, the report discusses the need to stay competitive in the Airbnb age, update security and safety policies and face skills shortage, to adopting the right technology trends, leveraging social media effectively and shifting towards niche traveler types. Most importantly, the report provides a clear analysis about the performance of different accommodation providers.
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