Sweden Baby Food Market Assessment and Forecasts to 2029

Sweden Baby Food Market Assessment and Forecasts to 2029

Summary

The number of live births in Sweden declined by 13.3% during 2017–23, reaching 100,051 in 2023. This resulted in a baby population of 319,048 in 2023. The GDP of Sweden declined by 0.5% in 2023, due to tighter economic conditions, while consumer price inflation stood at 8.5%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 5.3% during 2017–23. In volume terms, sales decreased marginally in 2023 registering a negative CAGR of 0.002% during 2017–23. Baby wet meals & others remained the largest category in value terms with over 50% of the baby food sector, followed by baby cereals & dry meals. Hero and Nestlé were the top two companies in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 85% of overall value sales in 2023. GlobalData estimates that the number of live births will decrease over the forecast period in Sweden. The market for baby food in the country is expected to increase in value terms during 2023–29, registering a CAGR of 2.8%.

Key Highlights

Value sales of baby milks grew from SEK203.8 million ($23.8 million) in 2017 to SEK241.8 million ($22.8 million) in 2023, registering a CAGR of 2.9% during this period.

Volumes of baby cereals & dry meals decreased from 7.71 million kg in 2017 to 7.31 million kg in 2023, at a negative CAGR of 0.9%.

Value sales of baby wet meals & others rose from SEK757.5 million ($88.6 million) in 2017 to SEK1.1 billion ($101.6 million) in 2023, at a CAGR of 6%.

During 2017–23, PCC of baby drinks increased by 1.6%.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Sweden, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following

Market environment: The report provides a comparative analysis of the value and volume shares of Sweden against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Sweden are compared at regional and global levels.

Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Swedish baby food sector.

Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Sweden, by category. The report provides an analysis of leading manufacturers and brands in the Swedish baby food sector in 2023 and their market shares in each category.

Production and trade: The report provides an analysis of imports and exports in the Swedish baby food sector.

Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.

Economic background: The report also provides an outlook on macroeconomic indicators in Sweden, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.

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