Strategic Intelligence: Music, Film, and TV Sector Scorecard Q1 2025 Update
Summary
The US tariffs have varied impacts on the music, film, and TV sector. In the music industry, internet radio companies may see reduced ad revenue as brands cut back due to economic uncertainty. Live streaming services could face declines in consumer spending. Tariffs on consumer electronics may lead to higher prices, causing consumers to delay or reduce spending on new devices, indirectly affecting the audio streaming market. Higher costs for recording equipment will also put pressure on recording studios.
Regarding films, US studios are substantially affected as China's restriction on Hollywood film imports in retaliation to US tariffs reduces market access and revenue. Independent filmmakers also face higher costs for importing equipment and materials, increasing production expenses. Chinese films may increase their domestic market share as the volume of Hollywood imports decreases.
Higher tariffs on imported equipment can increase operational costs for TV content providers. Brands may cut advertising budgets, impacting TV content providers that rely heavily on ad income. TV content providers in the US may need to source equipment from tariff-free regions (e.g., Mexico) or invest in domestic production.
Scope
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