Sponsorship Sector Report - Gambling & Betting EMEA 2024

Sponsorship Sector Report - Gambling & Betting EMEA 2024


A complete overview of the gambling & betting sector sector across the EMEA region. The report includes market insight and sector and brand analysis.

In 2024, there are currently 658 EMEA gambling & betting deals in place, with an annual estimated value of roughly $977.58 million. Companies in the sector have a total of 432 active deals with soccer properties across the region. Next come handball properties, as gambling & betting brands have managed to secure 37 deals with various professional handball leagues teams, especially in Germany and Nordic nations. Deals with sports teams dominate the market, both in terms of volume and value. The deal Winline has with this league is worth $43.58 million annually which is $3.58 million higher than Sportradar’s three-year deal with UEFA, the second most annually lucrative deal in the sector. Betano has deals in place with the UEFA European Championship, Aston Villa FC, Sporting CP and FC Porto which are all worth over $8 million annually. Six brands have ten-year deals, the most lucrative being Sportradar’s partnership with the National Hockey League, worth $250 million, to serve as its official betting data rights, official betting streaming rights and official media data rights partner.

The majority of the sectors sports investment in the region is by brands based in Malta. This includes many of the biggest spending brands such as Betway, Unibet, Interwetten and Tipico. Unibet has the highest total of 18 deals in the EMEA region in 2024, which includes partnerships with Svensk Elitfotboll, Club Brugge and Cheltenham Racecourse. Admiral Sportwetten is the second most active brand in the region. Austria's leading land-based and online bookmaker is working to associate itself with soccer properties based in the firm's home market, including the Austrian Football Association, SK Rapid Wien, the Austrian Cup and TSV Egger Glas Hartberg.

A detailed overview of the gambling & betting sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

  • The report looks to offer a detailed insight into the gambling & betting sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Reasons to Buy
  • For those wanting an in-depth analysis of how the gambling & betting sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.

Executive Summary
Market Insights
Sponsorship Gambling & Betting Sponsorship Market Trends
Sector Analysis
Sector Summary
Top Sports by Value and Volume
Product Category Breakdown
Key Product Sponsorship Markets Across The EMEA region
Biggest Deals Gambling & Betting Sector
Biggest Expiring Deals in 2024
Case Study
Aston Villa Football Club and Betano
Brand Analysis
Brand Summary
Breakdown of spend in the EMEA region by brands’ home regions
Most Active Brands
Biggest Spenders
Key Brands
List of Tables
Leading companies charts
market trends charts
EMEA region data charts
deal volume by sport chart
Sports annual value chart
biggest deals in the sector chart
subsectors deal volume chart
product category breakdown charts
biggest spend per brand chart
Most active brands by number of deals chart

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