Source Market Insights: China

Source Market Insights: China


Chinese consumers fuelled a travel and tourism boom, which has grown over the historic period. However with over 130 million Chinese tourists making outbound trips in 2016, growth has slowed down considerably with just a 2.3% increase on the previous year.

Chinese tourists spent over US$189.3 billion in 2016, a slight drop of -1%. Although there were some significant setbacks last year in China’s stock market and currency, this did not greatly affect the growth of travel and tourism. GlobalData expects Chinese outbound trips to continue growing with potential to reach a forecast level of 212.8 million trips by 2021.


  • Major hotel brands are capitalising on the growing outbound Chinese market with Sofitel leading the charge with a series of initiatives being introduced such as offering Chinese food dining options alongside a serious recruitment drive to enrol Mandarin speaking staff.
  • Additionally the hotel chain has also began recruiting Chinese Guest Relations Officers across it’s largest hotel sites, who will be used to build relations with Chinese tour operators and travel agents.
Reasons to buy

Detailed market analysis, information, and insights, including -
  • Historic and forecast tourist volumes and values covering China's outbound tourism sector
  • Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
  • Detailed analysis of the market trends in the Chinese outbound tourism sector.

Tourist Profile
Outbound Trips By Purpose
Outbound Spending
Mode of Transport
Influences on Holiday Bookings
Main Destination Markets - Top 20
Outbound Tourist Expenditure - Top 20
Destination Focus; France
Destination Focus; United States
Destination Focus; United Arab Emirates
Visa Policies
Market Data
List of Tables
Table 1 Key Statistics, 2016
Table 2: Largest airports in China (by number of passengers)
Table 3: China Outbound trips (in millions)
Table 4: China Outbound trips (in millions)
Table 5: China Outbound Expenditure (in USD$ Billions)
Table 6: China Outbound Expenditure (in USD$ Billions)
Table 7: New China- United States Air Routes, 2017
Table 8: New Theme Parks Openings in UAE, 2016-17
Table 9: Connectivity of Beijing Capital International Airport
Table 10: Connectivity of Shanghai Pudong International Airport
Table 11: Connectivity of Guangzhou Baiyun International Airport
Table 12: Connectivity of Chengdu Shuangliu International Airport
Table 13: Connectivity of Shenzhen Bao'an International Airport
Table 14: Connectivity of Shanghai Hongqiao International Airport
Table 15: Connectivity of Kunming Changshui International Airport
Table 16: Connectivity of Xi'an Xianyang International Airport
Table 17: Connectivity of Chongqing Jiangbei International Airport
Table 18: Connectivity of Hangzhou Xiaoshan International Airport
Table 19: Trips taken by residents by trip type (in thousand), 2012-2021
Table 20: Average length of by type of trip (number of nights spent), 2012-2021
Table 21: Outbound trips by mode of transport (in thousand), 2012-2021
Table 22: Outbound trips by region (in thousand), 2012-2021
Table 23: Outbound trips by purpose of visit (in thousand), 2012-2021
Table 24: Number of overnight stays by type of trip (in million), 2012-2021
Table 25: Outbound business trips by type (in thousand), 2012-2021
Table 26: Outbound trips by user type (in thousand), 2012-2021
Table 27: Departures to top-10 destination markets (in thousand), 2012-2021
Table 28: Outbound tourism expenditure by sector (in LCU million), 2012-2021
Table 29: Outbound tourism expenditure by sector (in US$ million), 2012-2021
Table 30: Average expenditure per outbound tourist by sector (in LCU), 2012-2021
Table 31: Average expenditure per outbound tourist by sector (in US$), 2012-2021
List of Figures
Figure 1: International Trips By Purpose of Travel (‘000)
Figure 2: Holiday Takers by Age, 2016* (‘000)
Figure 3: Outbound Expenditure (in US$, billions)
Figure 4: Outbound Expenditure, By Sector 2016 in US$, billions
Figure 5: International Departures by mode of Transport, 2016
Figure 6: Outbound Trips to United States (in ‘000s)
Figure 7: Outbound Trips to France (in ‘000s)
Figure 8: Average Overseas Tourism Expenditure, China, 2016
Figure 9: Outbound Trips to UAE (in ‘000s)

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