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Shiseido - Company Overview and Analysis, 2023 Update

Publisher GlobalData
Published Nov 23, 2022
Length 15 Pages
SKU # GBDT17961922

Description

Shiseido - Company Overview and Analysis, 2023 Update


Summary

Shiseido - Company Overview and Analysis, 2023 Update, reports key findings as of 9th November, 2022 based on market analysis and brand diversification by industry and geography.

Shiseido has been actively investing in themes such as artificial intelligence, internet of things (IoT) and ecommerce to enhance consumer experience. The company is working to promote functionality-based beauty products. It also aims to strengthen its loyal customer base by offering more tailor-made beauty solutions. To expand its online touchpoints, the company intends to enhance its consumer engagement through online and social networks.

Scope
  • During 2021-26, Asia is expected to present favorable market conditions for the company’s growth.
  • Shiseido is likely to reap the benefits of favorable business conditions in Asian markets.
  • Shiseido’s diverse product portfolio in the C&T industry is expected to offer competitive advantage in the coming years. To achieve V-shaped growth, the company expanded its production lines and intends to make notable investment in new brands.
Reasons to Buy
  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

15 Pages
Shiseido: Company analysis and key findings as of November 9, 2022
Sales analysis by region and sector: Shiseido
Macro-economic factors and economic recovery prospects
Company overview: Shiseido
Forecast for Shiseido's regional sectors
About GlobalData

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