Retail Country Snapshot: Poland

Retail Country Snapshot: Poland

Summary

This report offers an overview of the retail market in Poland, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

The Polish economy rebounded in 2024 as lower inflation and strengthened household consumption bolstered growth in the retail market. Despite intense consumer concern over finances, Poland's discount and value led retail market will enable consumers to maintain balanced spending habits. Though Poland's retail market will grow at a slower CAGR than between 2019 to 2024, market growth between 2024 to 2029 will be robustly supported by international and domestic retailer store expansion strategies.

Scope

• Poland's retail market to achieve steady year-on-year growth out to 2029
• Health & beauty sector sales to achieve the fastest CAGR of all sectors between 2024 to 2029
• Poland's domestic retailers are maintaining their competitive edge over international players
• Intense financial worries are driving Poland's consumers to implement strict budgets and compare prices online

• Gain an overview of the Poland's retail market sizes and growths to 2029
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Poland retail market
• Understand who the main competitors are in the Poland retail market with market share figures