Retail Country Snapshot: France

Retail Country Snapshot: France

Summary

This report offers an overview of the retail market in France, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

In 2024, France's economy continued to experience sluggish growth, with real GDP per capita rising by 0.8%. Although inflation decreased to 2.0% in 2024 from 4.9% in 2023, consumer spending failed to pick up due to the French government's implementation of higher taxes, which dampened consumer confidence.

Scope

• France's high level of unemployment will inhibit retail growth during the forecast period
• Uncertain macroeconomic conditions result in a muted growth trend for the French retail market out to 2029
• Non-food specialists take a hit as demand for non-essential big-ticket items falls
• French consumers’ preference for instore shopping hinders online growth
• Big-ticket spend delays impede growth in the home sectors, while beauty demand propels health & beauty growth out to 2029
• Slowing inflation should bolster consumers’ confidence in their finances in 2025
• Personalization is crucial for French consumers, as shoppers require retailers to tailor products to them and their needs

• Gain an overview of the French retail market sizes and growths to 2029
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the French retail market
• Understand who the main competitors are in the French retail market with market share figures