Report cover image

Post Event Analysis - The Open 2024

Publisher GlobalData
Published Aug 23, 2024
Length 20 Pages
SKU # GBDT19205291

Description

Post Event Analysis - The Open 2024


Summary

An analysis of the recent The 152nd Open at Royal Troon, including a look at its sponsorship portfolio, broadcasters, prize money, attendance and ticketing.

31 broadcast deals were struck for media rights to show the 2024 Open in Troon across the world. - The Open’s media rights agreements in the United States is with NBC. The 12-year deal was signed in June 2015. In the United Kingdom, Sky Sport continued to showcase the major. The agreement has now expired and is due for renewal discussions. Nordic Entertainment Group (NENT) aired the championship in Denmark, Finland, Norway and Sweden. The long-term six-year agreement which the company had in place has also now expired.

18 brands partnered with the 152nd Open Championship. - The average price of an annual sponsorship deal for the competition was approximately $4.06 million. The tournament has eight deals in place that GlobalData estimates to be each worth over $5 million or more annually, with Rolex, MasterCard, adidas, HSBC, Mercedes-Benz, Nikon, NTT Data and Doosan. In the weeks leading up to this year's championship, both Aggreko and Toptrace signed sponsorship agreements with the event. Aggreko’s agreement is a one-year deal worth $0.8 million. Aggreko are serving as official temporary energy transition supplier for the event.

The 152nd Open Championship had a total prize pool of $17 million. - Total prize money for the tournament was increased by $0.5 million compared to the 2023 edition. Xander Schauffele took home $3.1 million for winning the competition. Both Justin Rose and Billy Horschel each took home over $1.4 million for their tied second place finishes.

A detailed overview of the key facts and events which took place across the completion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope
  • This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.
Reasons to Buy
  • For those wanting an in-depth analysis of how the 2024 Open Championship performed, in the sense of both business and popularity.

Table of Contents

20 Pages
1. Event Introduction
Executive Summary
Introduction
2. Media Landscape
The Open 2024 Broadcast Breakdown Across Europe
- The Open 2024 Broadcast Breakdown Across the Rest of the World
3. Sponsorship
The Open 2024 Sponsorship Portfolio
The Open 2024 Sponsorship Portfolio Breakdown
4. Prize Money
The Open 2024 Prize Money Breakdown
5. Attendance & Ticketing
The Open 2024 Attendance & Ticketing Breakdown
7. Appendix
-Sources
8. Contact Us
About GlobalData
Contact Us: A global network of offices

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us