Post Event Analysis - The Open 2024

Post Event Analysis - The Open 2024

Summary

An analysis of the recent The 152nd Open at Royal Troon, including a look at its sponsorship portfolio, broadcasters, prize money, attendance and ticketing.

31 broadcast deals were struck for media rights to show the 2024 Open in Troon across the world. - The Open’s media rights agreements in the United States is with NBC. The 12-year deal was signed in June 2015. In the United Kingdom, Sky Sport continued to showcase the major. The agreement has now expired and is due for renewal discussions. Nordic Entertainment Group (NENT) aired the championship in Denmark, Finland, Norway and Sweden. The long-term six-year agreement which the company had in place has also now expired.

18 brands partnered with the 152nd Open Championship. - The average price of an annual sponsorship deal for the competition was approximately $4.06 million. The tournament has eight deals in place that GlobalData estimates to be each worth over $5 million or more annually, with Rolex, MasterCard, adidas, HSBC, Mercedes-Benz, Nikon, NTT Data and Doosan. In the weeks leading up to this year's championship, both Aggreko and Toptrace signed sponsorship agreements with the event. Aggreko’s agreement is a one-year deal worth $0.8 million. Aggreko are serving as official temporary energy transition supplier for the event.

The 152nd Open Championship had a total prize pool of $17 million. - Total prize money for the tournament was increased by $0.5 million compared to the 2023 edition. Xander Schauffele took home $3.1 million for winning the competition. Both Justin Rose and Billy Horschel each took home over $1.4 million for their tied second place finishes.

A detailed overview of the key facts and events which took place across the completion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2024 Open Championship performed, in the sense of both business and popularity.