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Pizza Hut Melts - Success Case Study

Publisher GlobalData
Published Apr 28, 2023
Length 18 Pages
SKU # GBDT18252752

Description

Pizza Hut Melts - Success Case Study
Summary

Pizza Hut Melts - Success Case Study is part of GlobalData's Successes and Failures research. It focuses on how a beloved dish was reimagined for an on-the-go generation. The case study delivers crucial what? , why? , and so what? analysis to impart valuable lessons that can increase the prospects of a successful product launch.

Pizza Hut entered the handheld meal category with Pizza Hut Melts. consisting of two slices of pizza folded over and baked, and complemented with a dipping sauce. The product was particularly successful in appealing to lower-income households and younger consumers.

Scope
  • Melts were effective in tapping into younger consumers’ on-the-go eating habits.
  • Generation Z prioritize price even over convenience when buying fast food.
  • The single serve item tapped into individualism and a just-for-me mentality.
Reasons to Buy
  • Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

18 Pages
What?
Why?
Take-Outs
Appendix

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