Netherlands Sports Broadcasting Media (Television and Telecommunications) Landscape

Netherlands Sports Broadcasting Media (Television and Telecommunications) Landscape


The Netherlands Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in the Netherlands today, with top-level data and detailed forecasts of key indicators up to 2026. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

  • IPTV subscriptions will grow at a CAGR of 1.3% during 2021-2026, from 3.0 million in 2021 to 3.2 million by 2026. The growth in IPTV subscriptions will be supported by improving fixed broadband infrastructure in the country and rising adoption of multiplay packages inclusive of IPTV services.
  • 4G services will hold a 73.1% share of total mobile subscriptions in 2021. 4G subscriptions share will decline to 33.1% by 2026, due to subscribers' migration to 5G services. 5G subscriptions will account for a 63.9% share of total mobile subscriptions by 2026.
  • Residential fixed broadband household penetration will grow from an estimated 86.3% in 2021 to 93.9% by 2026, driven by expanding internet coverage across the country, more reliance on fixed broadband as working from home and hybrid working continues and more competitive plans are provided from telcos.
  • Over the 2021-2026 forecast period, television households in the Netherlands will grow by approximately 117,000 at a compound annual growth rate (CAGR) of 0.3%, reaching 8.1 million in 2026.
  • Total pay-TV subscriptions will fall by approximately 180,000 at a CAGR of 0.5% over the forecast period, reaching 6.9 million in 2026.
  • Over the next five years, total mobile subscriptions will grow at a CAGR of 4.2% during 2021-2026, with mobile network operators (MNOs) adding a combined 7.3 million subscriptions, bringing the country’s total to 39.3 million by 2026.
  • Total fixed broadband lines will increase from an estimated 7.6 million in 2021 to 8.4 million by 2026-end, supported by collective efforts from the government and operators like KPN and VodafoneZiggo in expanding internet coverage across the country.
Reasons to Buy
  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Netherlands television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Netherlands pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Population and household context
Television services market
Mobile services market: Handsets
Fixed broadband services market: Residential
Competitive landscape
Data tables

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