Report cover image

MyKirei - Success Case Study

Publisher GlobalData
Published Oct 31, 2022
Length 17 Pages
SKU # GBDT17692054

Description

MyKirei - Success Case Study

Summary

MyKirei - Success Case Study is part of GlobalData's Successes and Failures research. It focuses on a range of personal care products that turned an everyday routine into an experience worth paying more for. The case study delivers crucial what?, why?, and so what? analysis to impart valuable lessons that can increase the prospects of a successful product launch.

KAO USA launched MyKirei by KAO, a range of personal care products formulated with traditional, authentic Japanese ingredients, and packaged in sustainable bottles. The unique hand soap packaging dispensed the cleansing foam in the shape of a flower, which became a TikTok sensation, causing the product to sell out multiple times.

Scope
  • As consumers learn to live with COVID-19 they remain highly cognizant of the need to maintain personal hygiene standards.
  • The MyKirei approach to fragrances nurtured consumer interest in fragrance experimentation but in an authentic way.
  • Higher-priced personal care brands may need to reassess product lines to avoid being impacted by brand switching behavior.
Reasons to Buy
  • Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

17 Pages
What?
Why?
Take-Outs
Appendix

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us