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Morocco Baby Food - Market Assessment and Forecasts to 2029

Publisher GlobalData
Published Apr 22, 2024
Length 105 Pages
SKU # GBDT18806131

Description

Morocco Baby Food - Market Assessment and Forecasts to 2029


Summary

The number of live births in Morocco increased by 1.1% during 2017-23, reaching 684,893 in 2023. This resulted in a baby population of 2.1 million in 2023. The GDP of Morocco expanded by 1.7% in 2023, while consumer price inflation stood at 6%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 3.3% during 2017-23. Likewise, in volume terms, sales increased marginally in 2023 at a CAGR of 0.3% during 2017-23. Baby milks remained the largest category in value terms with over 80% share of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone, and Agro-Foods were the top three companies in 2023. Drugstores & pharmacies remained the leading distribution channel, accounting for over 70% of overall value sales in 2023. GlobalData estimates that the market for baby food in the country is expected to increase in value terms during 2023-29, registering a CAGR of 1.9%.

Key Highlights
  • Value sales of baby milks grew from MAD730.3 million ($75.4 million) in 2017 to MAD896.1 million ($88.6 million) in 2023, registering a CAGR of 3.5% during this period.
  • Baby cereals & dry meals volumes increased from one million kg in 2017 to 1.1 million kg in 2023, at a CAGR of 0.2%.
  • Value sales of the baby wet meals & others category rose from MAD53.8 million ($5.6 million) in 2017 to MAD63.9 million ($6.3 million) in 2023, at a CAGR of 2.9%.
Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Morocco, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following -
     
  • Market environment: The report provides a comparative analysis of the value and volume shares of Morocco against the Middle East and Africa (MEA) and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Morocco are compared at regional and global levels.
  • Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Moroccan baby food sector.
  • Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of three categories: baby milks, baby cereals & dry meals, and baby wet meals & others. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Morocco, by category. The report provides an analysis of leading manufacturers and brands in the Moroccan baby food sector in 2023 and their market shares in each category.
  • Production and trade: The report provides an analysis of imports and exports in the Moroccan baby food sector.
  • Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
  • Economic background: The report also provides an outlook on macroeconomic indicators in Morocco, with a detailed summary of the economy and labor market.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

105 Pages
  • Executive Summary
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Morocco Compared with Other Leading Countries in the MEA
    • PCC and PCE in Morocco Compared with Global and MEA Markets
    • Births - Live Birth Rates
    • Births - Live Births by State
    • The Consumer
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Regulations
    • Morocco Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
    • Baby Milks
    • Baby Cereals & Dry Meals
    • Baby Wet Meals & Others
    • Production and Trade
    • Channel Share Analysis
    • Baby Food Retailing
    • GDP Growth and Inflation
    • Future Trends
    • Baby Population: Growth of 0.2% is expected during 2023-29
    • Sector Value: In 2023, the market’s value sales amounted to $107 million
    • Sector Value: In constant price terms, sales increased by 3.1% during 2017-23
    • Sector Volume: Baby food consumption amounted to 6.47 million kg in 2023
    • PCE: Expenditure per baby aged 0-36 months stood at $52.1 in 2023
    • PCE: Spending in real terms fell by 6.4% during 2017-23
    • PCC: Intake per baby aged 0-3 years was 3.1kg in 2023
    • Baby Milks: Growing-up milk accounted for 34.8% of value sales in 2023
    • Value Forecasts: During 2023-29, the market’s overall value is set to increase by 12.2%
    • Value Forecasts: In constant prices, sales will decline by 4.2% during 2023-29
    • Volume Forecasts: Baby food consumption will total 6.18 million kg in 2029
    • Per Capita Forecasts: PCE is forecast to reach $58.3 per baby in 2029
    • Per Capita Forecasts: By 2029, PCE is anticipated to drop by 4.3% in constant value terms
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 3kg in 2029
    • Exchange Rates (LCU per $)
    • Store Checks: The baby wet meals & others category recorded the largest share of SKUs
    • Definitions - Category
    • Definitions - Terminology
  • Methodology

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