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Metaverse in Media - Thematic Intelligence

Publisher GlobalData
Published Aug 11, 2023
Length 59 Pages
SKU # GBDT18184466

Description

Metaverse in Media - Thematic Intelligence


Summary

By 2030, the metaverse will be a $626.5 billion opportunity, according to GlobalData. Although the impact of the metaverse on the automotive industry is minor so far, this technology promises to make digital media experiences more immersive, inclusive, and accessible than today. When fully self-driving vehicles arrive - around 2035, according to GlobalData forecasts - AR and the metaverse will play a significant role in onboard information and entertainment systems. Overlaying content over the outside world or repurposing car windows to display a different world entirely will transform the in-car experience. The metaverse will allow consumers to test drive vehicles, enhancing automotive sales and empowering consumer choice.

The metaverse is a virtual world where users can share experiences and interact with each other in real time through simulated scenarios. A wide array of technologies will be used to make the metaverse a reality, including virtual reality (VR), augmented reality (AR), digital twins, and cloud computing. The metaverse will be able to offer something completely different and unique to its users, thereby transforming the media sector in the next few years. This has created a lot of hype and interest in this theme. GlobalData forecasts the whole metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33.8% between 2020 and 2030.

Metaverse adoption has stalled in 2023 with many of the largest companies halting all metaverse investment (e.g., Disney eliminated its metaverse department, and Microsoft discontinued its industrial metaverse plans). The immaturity of the enabling technologies is central to the metaverse’s problems, while a lack of clear use cases and a growing concern about data privacy and personal safety have deflated the hype around the technology.

Scope
  • The companies in the media sector investing in the metaverse are mainly concentrating their efforts on creating virtual worlds and organizing immersive experiences within them. These virtual worlds also allow competitions through games, with blockchain and cryptocurrencies creating play-to-earn markets for competitive gamers. Music giants such as Spotify are even using these virtual worlds to monetize virtual concerts.
Reasons to Buy
  • Understand the impact of the metaverse theme for the media sector.
  • Access the latest data on the metaverse theme in the media sector.
  • Identify the leading digital transformation efforts from media companies through investment into the metaverse theme.
  • Access case study insights on leading players within the metaverse theme

Table of Contents

59 Pages
Executive Summary
The Metaverse Value Chain
Key players in the metaverse value chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
3D engines
Artificial intelligence
Visualization engines
Payment platforms
Adtech
User interface layer
Experience layer
Media Challenges
The Impact of the Metaverse on Media
How the metaverse will impact cinema viewership
How the metaverse will impact the challenge of inflation
How the metaverse will impact subscription fatigue
How the metaverse will impact the repetitiveness of video games
How the metaverse will impact the accesserbility of live music
Case Studies
VRJAM’s metaverse events platform
Lionsgate’s LAND in The Sandbox
Battle Infinity’s play-to-earn platform
Data Analysis
Market size and growth forecasts
Mergers and acquisitions
Metaverse timeline
Companies
Leading metaverse adopters in media
Leading metaverse vendors
Specialist metaverse vendors in media
Sector Scorecard
Music, film, and TV sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges facing the media sector.
Table 2: Mergers and acquisitions
Table 3: Leading metaverse adopters in media
Table 4: Leading metaverse vendors
Table 5: Specialist metaverse vendors in media
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in the metaverse value chain
Figure 2: The metaverse value chain
Figure 3: The metaverse value chain - Foundation layer: semiconductors
Figure 4: The metaverse value chain - Foundation layer: components
Figure 5: The metaverse value chain - Foundation layer: connectivity
Figure 6: The metaverse value chain - Foundation layer: data management
Figure 7: The metaverse value chain - Foundation layer: blockchain
Figure 8: The metaverse value chain - Tools layer: 3D engines
Figure 9: The metaverse value chain - Tools layer: artificial intelligence
Figure 10: The metaverse value chain - Tools layer: visualization engines
Figure 11: The metaverse value chain - Tools layer: payment platforms
Figure 12: The metaverse value chain - Tools layer: adtech
Figure 13: The metaverse value chain - User interface layer
Figure 14: The metaverse value chain - Experience layer
Figure 15: Following the COVID-19 pandemic people have shifted to a more ‘virtual’ lifestyle
Figure 16: Thematic impact assessment
Figure 17: DJ sets in virtual worlds
Figure 18: The film giant’s voxelized entry into the metaverse
Figure 19: Gaming competitions with NFTs as the prize
Figure 20: The metaverse will generate $627 billion in revenue in 2030
Figure 21: The metaverse story
Figure 22: Who does what in the music, film, and TV space?
Figure 23: Thematic screen
Figure 24: Valuation screen
Figure 25: Risk screen
Figure 26: Our five-step approach for generating a sector scorecard

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