Report cover image

MakeMyTrip Ltd - Case Study

Publisher GlobalData
Published May 24, 2022
Length 19 Pages
SKU # GBDT17279829

Description

MakeMyTrip Ltd - Case Study

Summary

An analysis of MakeMyTrip’s presence in online travel, discussing key markets and growth strategies.

Key Highlights
  • In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.
  • MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.
  • MakeMyTrip’s growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.
Scope
  • This case study is an analyzes MakeMyTrip’s success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.
Reasons to Buy
  • Gain an understanding of MakeMyTrip Ltd's business structure and timeline of operations.
  • Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.
  • Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.
  • Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology.
  • Recognize the opportunities and threats facing MakeMyTrip Ltd.

Table of Contents

19 Pages
Overview
Main Findings
Business Structure Of MakeMyTrip Ltd
Timeline Of MakeMyTrip Ltd
Financial Information Of MakeMyTrip Ltd
Covid-19’s Impact On MakeMyTrip Ltd
India’s Travel Industry
MakeMyTrip’s Growth Strategies
MakeMyTrip’s Marketing Strategies
Why MakeMyTrip Dominates India’s Travel Space
Opportunities
Threats
Appendix

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us