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Kingfisher - Digital Transformation Strategies

Publisher GlobalData
Published Feb 28, 2024
Length 17 Pages
SKU # GBDT18743577

Description

Kingfisher - Digital Transformation Strategies


Summary

Kingfisher sells home improvement products and offers home improvement services to consumers and trade professionals in eight European countries. It operates under the B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, and TradePoint retail banners. In addition to retailing, Kingfisher manufactures several home improvement products such as cabinets, taps, bathroom furniture, sinks, cutting discs, drills, and modular storage among others. These products are sold under Kingfisher’s own exclusive brand names, which include Cooke & Lewis, Erbauer, Evalux, GoodHome, LAP, Myko, Verve, Klikstrom, Magnusson, and Site.

The report provides information and insights into Kingfisher's tech activities, including -
  • Insights of its digital transformation strategies and innovation programs
  • Overview of technology initiatives covering partnerships, product launches and acquisitions
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts
Scope

Kingfisher launched an AI-powered digital assistant to offer round-the-clock support to Castorama France customers. The assistant answers questions on DIY projects and recommends products.
Kingfisher deployed TCS Omnistor, an AI-powered unified commerce platform from Tata Consultancy Services (TCS), to offer omnichannel experiences to B&Q and Castorama customers.
Kingfisher’s people analytics team uses the Alteryx analytics platform and Power BI to consolidate the company’s global employee data and allow C-suite executives with varying levels of data analytics skills extract insights from data without the help of data experts.
Kingfisher’s in-house data team launched the Athena proprietary AI orchestration platform, which supports the development of AI tools. The retail company developed its recently launched AI-powered assistant on the Athena platform.

Reasons to Buy
  • Gain insights into Kingfisher's tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships and acquisition strategies.

Table of Contents

17 Pages
Overview
Digital Transformation Strategy
Technology Focus
Technology Initiatives
Acquisitions
Partnerships & Acquisitions Network Map
ICT Budget and Contracts
Key Executives
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